The ask was to launch the second drop in Reebok’s 3:AM series with an experience authentic to the city of Atlanta and an exclusive capsule inspired by local artist Freako Rico and creative collective Love Renaissance. Drawing inspiration from what brings the city of Atlanta to life—neon lights, the hip-hop community, and the MARTA transit system—we created three interactive vignettes, a Magic City inspired stage, a custom Foot Locker pop-up shop, and a dynamic photo booth featuring unique FRKO street art. Event metrics included 520+ attendees, 59% sell-thru on footwear, 79% sell-thru on apparel and 61M earned impressions.
Role: Associate Creative Director
Senior Designer: Doug Swenson
Videographer: Chris Lacourciere
Photographer: Ben Rollins