The ask was to concept, design and produce an event to launch the custom Freestyle Hi Contour sneaker designed by shoe designer Alexander-John in collaboration with model Jasmine Sanders. Our concept, Crush The Look, was all about owning your style from head to toe while featuring Jasmine’s makeup looks and the iconic sneaker silhouette. From a star-studded panel to edgy materials and fierce details, every element conveyed girlboss confidence and premium street style. The immersive event had over 90% activation engagement, 4K live views, and 48M+ media impressions with #CrushTheLook.
Role: Associate Creative Director & Lead Designer
Designer: Chloe Payne
Videographer: Chris Lacourciere