SIX:02 tasked us to build a disruptive, awe-inspiring event for Good American — Khloé Kardashian’s body-positive activewear line— in their Times Square store. The launch was a complete social media takeover centered around strong female influencers and body positivity. Fans even waited overnight for 15 hours for the chance to get an up-close look.
Role: Associate Creative Director
Senior Designer: Ellen Risch-Boody
Videographer: Chris Lacourciere