Great Clips asked us to help them connect existing and new customers with the brand's promise and tagline, "It's gonna be great." Our solution: Every one has great in them. We made GREAT stand out with people who have their own look and sense of individuality. The campaign launched with in-salon graphics and included detailed installation guidelines, a brand campaign evolution and style guide, print ads and social tactics. The print ad system is a crucial tool that helps maintain brand consistency across the 171 Great Clips markets. It involved concepting and overseeing over 500 different ad and coupon sizes, and the system had to work for a variety of users, from salon owners without a design background to other creative agency partners.
Role: Art Director & Lead Designer
Photographer: David Markley