We created this mailer to keep Latitude’s clients and friends aware of our partnership and impact with International Justice Mission in India. Though rescuing victims of sex trafficking and forced labor was paramount, training local officials to better support and protect those who have experienced such tragedy, is equally as important in creating sustainable change.
This multi-layer mailer tells the story of transformation that emerges within the hearts and minds of the trained officials and reveals the hope that is a direct effect of their shifted mindset. The lotus, a symbol of peace and strength, brings this evolution to life while hints of traditional Indian architecture, bright colors, and simple illustration help translate a highly complex issue into a single, digestible message that open minds truly can change lives.
Role: Associate Creative Director
Designer: Nikki Welty
Writer: Lisa Hall