Our challenge was to create and build out a sharable one-day nail experience in Champs Times Square to amplify Reebok’s Cardi B x Club C footwear launch. We transformed the space into C’s Nails, a throwback nail experience full of unexpected and surreal moments, including retro signage, gaudy props and a custom Snapchat filter that had over 31,000 plays. The event’s impact included 251 customer engagements and 67 nail salon customers—with an average of 10 manicures every hour. #Nailedit!
Role: ACD & Lead Experiential Designer
Snapchat Designers: Michael Dow, Alli Koch