The ask was to launch a unique campaign to drive awareness and demand for Kemps' new frozen yogurt line, Yo². The strategy: Yo² is the healthier indulgence that completely satisfies your craving, and reflects the fun and trendy you. The idea: Yo² is real indulgence, for real life. The tone is honest, witty, empowering and even a little sassy—a totally new angle for this client. We honed in on social and experience-based tactics—like Facebook's 360 platform—to reach our target audience of millennial women and to showcase moments of indulgence. My role was to lead the creative team from concepting to final execution. Note that some of the work here is from the concept phase.
Lead Design & AD: Amy Hardy
Creatives: Josh Gloe, Trip Johnson, Mark Haumersen, David Markley, Neal Reiter, Ben Hall
Strategy & Social: Lee Cerier, Danielle Holman