Rogers Communications is the largest wireless, cable television, telephone and internet communications provider in Canada. As their lead retail creative agency, we created a set of retail brand guidelines in order for there to be a more cohesive retail ecosystem and brand voice across their stores. The guidelines included retail store strategy, messaging hierarchy and design guidelines for the store layout, fixtures, and signage.
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Lead Designer: Amy Hardy
Designers: Megan Drabandt, Nathan Cantwell, Christa Thaler
CD: Bruce Bourne
Client: Rogers Communications