We created The Fresh Machine to celebrate the launch of Target grocery in Houston. People got to play with their food in a Rube Goldberg-inspired interactive billboard. My main roles were to develop the interaction points, concept the mobile execution and art direct final footage.
AD and Designer: Amy Hardy
Lead AD: Per Ruff
CD: Scott Muskin
Writer: Lauren Buckley
Digital Execution: Monster Media
Video Post Production: Drive Thru, Inc.
Machine Design: 2D House