From the spinning beach ball of death to the overuse of emoticons and backstabbing team members, let's face it: Advertising is a soap opera and we are the show. For the MN Ad Fed's 2012 Show, we developed The Passive and The Aggressive, a soap opera that exposed the overly dramatic world of advertising. We art directed local ad icons with cheesy soap opera looks and expressions. Tactics included a call for entries, website, social tactics, save the date, billboard, emails, and book design.
AD and Designer: Amy Hardy, Erin Colasacco
AD: Amy Martin
CD: Janay Blazejewski
Writer: David Reidinger
Production Artist: Adam Falkner
Photographer: Joel Larson
Client: Ad Fed MN